Hetman

Full-Service Digital Marketing Agency in Calgary

We help businesses grow online. Our team builds high-performing websites and runs performance marketing, SEO, and PPC campaigns. We also design UI/UX, create visual branding, and develop custom web solutions.
For us, digital marketing isn’t a checklist of separate services. We build a connected system. Your website, ads, analytics, content, and design must work together. Their main job is simple: drive real leads, boost sales, and bring a solid return on your investment.
We work with clients who care about real business outcomes. Traffic volume alone isn’t enough. We focus on lead quality, conversion rates, sales, and overall ad profitability.

Consulting

Hetman – Your Growth Partner

Kirill Maksymiak and Vadym Vasylenko founded Hetman in 2018. They started the agency with a straightforward goal: help companies use the web as a reliable tool for growth.
Three things mattered to us from day one: transparency, deep analytics, and real business impact. We don’t just look at traffic graphs or keyword rankings. We look at the big picture. We trace how your marketing spend actually performs.
Over time, Hetman grew into a full-service team. We handle everything from initial strategy and design to custom coding, search optimization, ad management, and continuous testing. Today, we work with local businesses in Calgary and across Canada. We also manage projects expanding into the US and European markets.
We believe in open communication and getting deep into your business. Complex technical topics shouldn’t confuse key decisions. We explain everything in plain language and link it directly to your business goals. We don’t just complete tasks off a list. We aim to understand your vision, offer the right solutions, and track how they perform inside your digital ecosystem.

Key Highlights & Results

Scaled regional brands into international markets.

Recovered organic SEO traffic after search engine penalty hits.

Increased ROMI for large e-commerce stores with massive product catalogs.

Set up profitable performance marketing in complex, high-friction niches.

Our Authors & Digital Marketing Experts

The Hetman team includes SEO specialists, PPC experts, content creators, web developers, designers, and project managers. Each person focuses on their area. Still, we review project decisions together — combining marketing, tech, analytics, and design perspective.

The digital world moves fast. Our team tracks every update from Google and Meta, follows AI search developments, and monitors shifts in analytics tools. When old approaches stop working, we adjust quickly and find practical solutions for your current setup.

Kirill Maksymiak

Co-Founder, CEO / Managing Director

Kirill leads Hetman as CEO and Managing Director. He oversees strategic growth, service quality, and overall project performance. For Kirill, work doesn’t end when a task is marked complete. It is vital to understand why the task matters, pick the right approach, and ensure it delivers clear value.
Kirill specializes in strategic marketing, business development, and e-commerce scaling across Canadian, US, and European markets. He helps clients build clear growth strategies and turn small businesses into strong niche brands.

Expertise tags:

#DigitalStrategy #EcommerceMarketing #GrowthMarketing #SEO #PPC #BusinessDevelopment

Vadym Vasylenko

Vadym Hetman — Co-Founder, CTO

Vadym is Co-Founder and CTO of Hetman. He brings over 12 years of hands-on IT experience. His core rule is simple: even the most complex technical setups must end up clear and easy for the client to use.
Vadym handles technical architecture, development quality, and system reliability. His expertise covers technical marketing, web development, analytics, and complex technical integrations. Under his lead, the team builds websites, online stores, databases, analytics frameworks, and custom tools for PPC optimization.
Vadym focuses heavily on clean data, stable site structure, and tech performance that directly supports higher ROAS.

Expertise tags:

#TechnicalSEO #WebDevelopment #WordPress #Analytics #PPC #ROAS #TechnicalArchitecture

Anton Ossipovski

Project Manager / Marketing & Digital Strategy

Anton handles projects where marketing, technology, and user experience must work side-by-side. He has over 15 years of experience in marketing consulting, service design, and digital project management.
His job is to connect client business goals with daily team output. He turns high-level goals into clear tasks for designers, developers, SEO experts, PPC managers, copywriters, and analysts.
Anton works directly with SEO, PPC, Google Ads, GA4, Google Tag Manager, content platforms, outreach lead generation, and conversion funnels. He helps build digital setups where every task and result is clear, measurable, and tied to business revenue.

Expertise tags:

#TechnicalSEO #WebDevelopment #WordPress #Analytics #PPC #ROAS #TechnicalArchitecture

Why Choose Us

Local Calgary & Canada Expertise

We know the Calgary market inside out. Local SEO, PPC campaigns, and web development require more than standard keyword lists. Local competition, regional geography, seasonality, customer habits, and brand trust all play a key role.

Integrated Approach

At Hetman, SEO, PPC, content, design, and development work together. We don’t look at a website as an isolated product. It is part of a larger system. Your site needs to load fast, feel intuitive, index cleanly, handle ad traffic well, and generate real sales lead actions.

Transparency & Reporting

Clients need total clarity on what happens with their site, ads, and budget. We don’t just send reports full of raw numbers. We explain what the metrics mean and connect them to real outcomes: inquiries, sales, ROMI, ROAS, and overall revenue.

Technical Depth

Our technical depth sets us apart. Standard marketing tools often fail without strong technical execution. We handle complex sites, large e-commerce catalogs with thousands of SKUs, custom tracking setups, ad feeds, technical SEO, and custom development.

Expertise & Services

SEO Services Calgary

We help businesses gain organic visibility in Google, bring in qualified traffic, and turn SEO into a predictable sales channel. We focus on technical SEO, local SEO, on-page optimization, site architecture, and data tracking.

Less more

PPC Management

We run targeted ad campaigns on Google Ads, Meta, Instagram, and Facebook. Our goal goes beyond setting up ads. We build a reliable pipeline that attracts the right buyers, lowers cost-per-lead, and drives higher ROAS.

Less more

Professional Web Development

Hetman builds clean, fast, and high-performing websites and online stores. We code every site with strong SEO foundations, responsive UX design, analytics setup, and room for future growth.

Less more

Branding & Graphic Design

We help companies build a clean and trustworthy visual image. This includes logo design, brand guidelines, presentations, print collateral, and ad visuals.

Less more

UX/UI Design

We build simple, logical interfaces. Good design helps visitors find information fast and complete actions easily. For us, UX/UI is about user flow, site logic, and conversions – not just visual aesthetics.

Less more