Problem
The primary challenge we faced was establishing a cohesive brand identity that reflected Northscan's values and distinguished them within their industry. To address this, we conducted extensive market research, collaborated closely with Northscan's leadership team, and crafted a tailored brand strategy.
Solution
The solution provided included detailed guidelines on brand voice, visual elements, and messaging, ensuring consistency across all communication channels and enhancing Northscan's brand recognition and reputation.
