The freshest, restaurant-quality fish from Peipsi järv

Paadivennad is a family-run fishery from Vasknarva, Estonia, delivering freshly caught, locally sourced lake fish straight to the tables of modern families. We created a warm and authentic online presence that tells their story, highlights their values, and allows customers to easily explore their seasonal products.

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About the project

Problem

Despite having a loyal local customer base and a strong personal story, Paadivennad lacked a digital platform to share their values, showcase their offering, and reach a wider audience. The absence of an e-commerce-ready site made it hard for customers to discover and purchase their products online.

Solution

We developed a bilingual website that blends storytelling with functionality. The site introduces visitors to the lives of the two brothers behind the brand, while also serving as a clean and practical platform for browsing products and placing orders. With a focus on authenticity, responsiveness, and simplicity, the site supports Paadivennad’s mission to bring local, ready-to-cook fish back to everyday life - and connect people with a slower, more meaningful way of living.

We Delivered

01 UX RESEARCH
02 WEB DESIGN
03 WEB DEVELOPMENT
04 WORDPRESS INTEGRATION
05 E-COMMERCE INTEGRATION

Main page Design

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Technology We Used

UX/UI Wireframing Market research PHP JS Wordpress

Secondary Pages

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Product Pages

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Mobile First Adaptive

FOR THE Paadivennad PROJECT, WE IMPLEMENTED A MOBILE FIRST ADAPTIVE DESIGN APPROACH, ENSURING THE WEBSITE IS FULLY OPTIMIZED FOR MOBILE DEVICES. THIS STRATEGY PRIORITIZED THE MOBILE USER EXPERIENCE BY DESIGNING FOR SMALLER SCREENS FIRST AND THEN PROGRESSIVELY ENHANCING THE SITE FOR LARGER SCREENS, RESULTING IN A SEAMLESS AND EFFICIENT BROWSING EXPERIENCE ACROSS ALL DEVICES.

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