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The Role of Website Speed in User Retention and SEO

Website loading speed truly matters: even Google defines it as a separate ranking factor. Website speed directly affects bounce rate, time on site, and ultimately sales volume. Technical optimization is the first step before any website improvements, as it creates a solid foundation on which design, marketing, and any further features can be easily built. […]

Top Web Design Trends to Watch in 2025

Of course, a web form that looks good is, of course, a good thing, but these days, with quality design, accessibility, user experience, and technological innovation based on all-round interactivity and adaptability, joined with rapid loading time, matter much more. Each interface element today must work for the brand and take into account user behavior […]

How to Improve Website Accessibility: A Guide for Business Owners

There are over a billion people with visual, hearing, motor, or cognitive impairments using the internet with a variety of challenges. Nowadays, making a website accessibility is both a requirement by law and a factor in competition in business. Progressive website design company teams already automatically incorporate ux accessibility for all groups of potential customers, […]

Why WordPress is Ideal for E-Commerce Websites

According to statistics, almost every second website is built on the WordPress platform. This simple and easily adjustable blogging system has proven to be incredibly convenient, and with the addition of WooCommerce, it has become an excellent choice for building productive and scalable e-commerce websites. Today, WordPress for e-commerce is used by businesses of all […]

How to Optimize Your Website for Local SEO

Local SEO works somewhat differently from traditional SEO. Search engines take into account searches like “near me” or the user’s specified location, and display results based on their proximity to the business. Local business SEO is gaining popularity, and higher relevance in search queries means higher conversion rates for businesses. Understanding the Basics of Local […]

How to Create a Style Guide for Your Brand

Style guide is the foundation upon which a business’s external identity is built. It is a detailed reference that outlines all the rules for using the logo, colors, brand voice, fonts, placement guidelines, and much more to convey a consistent and recognizable message. Creating a style guide is the beginning of shaping a cohesive professional […]

Best Practices for Website Redesign in 2025

The digital world is constantly evolving, so regular website redesign is essential for all brands that want to stay relevant, provide a user-friendly experience, and achieve high conversion rates. If you haven’t updated your portal in over a year, it’s probably time to take a fresh look at it and apply at least some modern […]

How to Build a Strong Brand Voice Online

Brand voice is a unique communication style of the brand that conveys the atmosphere, character, and unique attitude towards consumers. It should be aligned with the company’s core values and consistent across all channels. Building a brand voice helps to organize communication in a unified style, build trust, and stand out among competitors. Defining Brand […]

The Benefits of Choosing WordPress for Your Business Website

Welcome to the world of professional WordPress development! Hetman specializes in creating modern and efficient websites that help businesses grow. Whether you’re a family-run business, a small startup, or