FogExpressen
the brand guide for FogExpressen, an industrial window cleaning company based in Stockholm, our primary challenge was to create a cohesive and professional brand identity that reflected the company's high standards and commitment to excellence.
![fog-expressen-hero](https://hetman.ca/wp-content/uploads/2024/04/fog-expressen-hero.jpg)
About the project
Problem
The existing branding was inconsistent and did not effectively communicate the company's values or differentiate it from competitors.
Solution
Our solution involved a comprehensive rebranding strategy, including a new logo, color scheme, typography, and messaging guidelines. This unified visual and verbal identity not only enhanced brand recognition but also ensured a consistent and polished presentation across all marketing materials and customer interactions, ultimately strengthening FogExpressen's market position.
We Delivered
Main page Design
![fog-expressesn-band-book](https://hetman.ca/wp-content/uploads/2024/04/fog-expressesn-band-book.jpg)
Technology We Used
Mockups
![fog-expressen-mockups](https://hetman.ca/wp-content/uploads/2024/04/fog-expressen-mockups.jpg)