FogExpressen

the brand guide for FogExpressen, an industrial window cleaning company based in Stockholm, our primary challenge was to create a cohesive and professional brand identity that reflected the company's high standards and commitment to excellence.

About the project

Problem

The existing branding was inconsistent and did not effectively communicate the company's values or differentiate it from competitors.

Solution

Our solution involved a comprehensive rebranding strategy, including a new logo, color scheme, typography, and messaging guidelines. This unified visual and verbal identity not only enhanced brand recognition but also ensured a consistent and polished presentation across all marketing materials and customer interactions, ultimately strengthening FogExpressen's market position.