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Comprehensive Website Development Design, UX Research, E-Commerce for a jewelry brand Guzema

The online platform that mirrors the brand's luxury and elegance while providing a seamless shopping experience

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About the project

Problem

The main target was to create a digital e-commerce platform which reflects the brand's high class, luxury, and elegance. To accomplish this project it required to have a thorough knowledge of luxury consumer behavior which meant that extensive UX Research would be needed to make the navigation easier while preserving high fidelity aesthetics. From a technical standpoint, the challenge was to guarantee that a UI/UX design that is visually rich would remain speedy and functional through a stable Web Development framework.

Solution

Hetman delivered a research-driven e-Commerce ecosystem for Guzema by blending a visually refined, intuitive UX design with robust technology through professional WordPress integration. To drive sales, we focused on conversion optimization via high-performance WooCommerce development, ensuring a secure and seamless checkout process. By prioritizing Mobile-First Performance, our team translated the brand’s luxury identity across all devices, proving Hetman’s ability to build custom technical architectures and thoughtful designs that consistently accelerate business growth.

We Delivered

01 UX Research
02 UI/UX design
03 Web Development
04 WordPress integration
05 E-Commerce integration

Main page Design

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Technology We Used

Wireframing UX/UI Figma design CSS PHP JS Wordpress

Secondary Pages

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E-Commerce Purchase

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Mobile First Adaptive

For the Guzema project, we implemented a Mobile First adaptive design approach, ensuring the website is fully optimized for mobile devices. This strategy prioritized the mobile user experience by designing for smaller screens first and then progressively enhancing the site for larger screens, resulting in a seamless and efficient browsing experience across all devices.

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