FAQ
What marketing services does Hetman offer?
In short, we specialize in strategic marketing, branding, digital marketing, and in-depth analytics. More specifically, we provide SEO, pay-per-click advertising, SMM, content marketing, corporate design, brand development, and data-driven market analysis. For best results, we recommend entrusting us with your entire online and offline marketing strategy.
Why is a custom marketing strategy important for business success?
Generic solutions can’t solve specific challenges — they’re only good for testing the waters. Your business is unique, influenced by regional factors, brand identity, capabilities, and more. That’s why your strategy must be tailor-made, built around your specific context, and aimed squarely at achieving success in your unique conditions.
How do you measure the effectiveness of a marketing campaign?
We use advanced analytics tools and KPIs to evaluate every campaign. At a minimum, we track traffic, conversion rates, acquisition costs, ROI, engagement, and brand awareness. You’ll likely need custom KPIs for your specific business. We provide detailed, easy-to-understand reports so you’re always in the know.
What industries does Hetman work with?
Our portfolio includes work from a wide range of industries — finance, e-commerce, real estate, education, hospitality, and many others. Every sector was new to us at some point, so if your business is unique or niche, we’re happy to dive in and build strategies tailored to your industry.
Can I get a marketing consultation before starting a project?
We insist on a conversation before starting — it benefits both sides. You shouldn’t sign a contract without getting to know us, and we won’t promise success unless we understand your situation. That’s why we offer a free initial consultation, where we learn about you and you learn about us. There’s no obligation, but it’s always worth a try.